Marketing and editorial work

Keep positioning, outreach planning, editorial briefs, draft scripts and critiques here. Finished public pages belong in website/; the shared reasoning records why the work matters.

Brand and domain naming
Naming the tree
plans/: editorial and website positioning plans, including Explainers v2
explainers/: the former explainer process material, scripts, critiques and source prose
talk/: talk working notes, scripts and briefs
site/: signup design and implementation planning

For scrolling explainers, read the skill. Build finished pieces under website/explainers/; retain working prose and critiques here.